"I know I need a website, but what do I do?"

You have many choices when it comes to developing your web site, from that computer-savvy nephew to a large development company. The ideal choice is a developer that is neither too big nor too small, and one that fits your budget.

With our many years of web-development experience, we know how to get you started, no matter how much you know or don't know about the Internet and web sites. Click here for more about our step-by-step process. [TOP]

"How do I get people to come to my site?"

Promoting your web site involves a solid marketing strategy that includes several components:

• Search engine optimization (SEO)
• Careful use of key words in your text and tags (invisible elements)
• Targeted advertising using email and more traditional media
• Public relations initiatives

We're marketers at heart, so selling your site - and your services - are second nature to us. [TOP]

"Why don't people come back to my site?"

It's one thing to drive traffic to your site, and quite another to keep them coming back ... and another to get them back often. This is where the science of usability comes in - knowing how to design and organize your site to be an easy, natural, intuitive browsing experience. [TOP]

"Why doesn't anybody buy the stuff I sell online?"

Doing business online means taking extra care that your customers know exactly what to do, step by step. It's estimated that billions of dollars are lost in e-commerce because the ordering process is difficult or unclear, resulting in uncompleted orders.

Again, usability research comes to the rescue, ensuring a smooth, trouble-free checkout. [TOP]

"How can I make more money with my site?"

In addition to (or instead of) your own e-commerce program (selling your own stuff), there are myriad affiliate and advertising programs available at no cost. Even the most non-commercial site can generate income by making it easy for visitors to get more information about books or music (or whatever) that are mentioned on your site. [TOP]

"How can I get great design and ease of use?"

Glad you asked! Our web development strategy gives you a great-looking web site that's blissfully simple to use - a web site that delights your visitors and turns them into fans (and repeat customers). [TOP]

Whether you're an Internet vet or a newbie, we have the tools and the skills to make you look great on the web ... serve your members and customers ... and make money.